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TopBuild Carpentry

Based in Tamworth, TopBuild are a bespoke carpentry business with over 21 years of experience. An eye for high-quality, bespoke carpentry has earned them the trust of homeowners nationwide. With an incredibly strong social media presence, driven by the owner, Karl; TopBuild have national recognition.

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Location
Tamworth
Team Size
5-10 Employees
Founded
2008

The Numbers Speak for Themselves!

Attract

+36%
Sessions
Launch +2 months

Engage

+34%
Engagement Rate
Launch +2 months

Convert

+156%
Key Events
Launch +2 months

It's Apples to Oranges

After
A refined design. Using muted colours, large images, and a strong primary call to action helped TopBuild feel that their website now reflects their high-end brand.
Before
Poor responsiveness, confusing site structure and lack of clear conversion pathway left their old site feeling dated.

Attract

Bridging TopBuild’s Social Buzz to Site Traffic

Despite a roaring audience on Instagram, YouTube, and TikTok, TopBuild's site was barely pulling in 100 visitors a month. Organic search and keyword visibility trailed competitors by miles.

They knew how to shape a build, and an audience, but lacked the digital toolset to carve out their share of search traffic.

Turning Carpentry Showcases into Click-Worthy Content

Style With no Substance

Though TopBuild's site showcased jaw-dropping bespoke carpentry, the copy was as bare as a freshly sanded plank! Scant on focus and missing the long-tail keywords real customers type into Google.

Paired with a half-hearted Google Ads approach, both organic and paid traffic were using blunt tools, and barely denting their true traffic potential.

Nailing Down the Traffic

The first step was simple - Time for some SEO Keyword Analysis. This, coupled with some Competition Exploration, meant we were better able to understand exactly what long-tail keywords TopBuild's visitors searched, and build our strategy around hitting those keywords.

Next comes our Google Ads Management. Our team fully rebuilt TopBuild's Google Ads strategy, utilising our knowledge from the earlier SEO Keyword Analysis. With full integration between Google Ads and our new site, we are able to utilise
Enhanced Conversion Tracking, so Google really understand exactly who our target audience is!

The results - an 11% increase in sessions in month one, and 36% in month two.

In the first two months, our revamped SEO and rebuilt Google Ads Strategy drove a sizeable increase against previous monthly sessions - carving out a clear path from social buzz to site visits.

TL;DR

    Share

    Engage

    From Static Showcase to Dynamic Dialogue

    A Blueprint Built Too Fast

    TopBuild's old site was slapped together on the fly. Functional, yes, but missing a strategic content framework and any sense of brand personality. Visitors landed on pages that looked basic and uninviting, with no clear path to their next click.

    Simplify the Structure & Sharpen the Story

    Our Website Design expertise allowed us to present several iterations of design to the team at TopBuild, then refined until the look felt unmistakably theirs - clean, professional, and on-brand.

    Using our Message Clarity services, we distilled TopBuild's core offerings into concise headlines and bullet-proof messaging. Every page answers "What do you do?" and "Why trust you?" in less time than it takes to swipe through an Instagram reel.

    Our professional Copy Writers wielded language like a master carpenter with a chisel - sculpting persuasive, benefit-focused text that speaks directly to homeowners. No fluff, no jargon, just clear calls to action.

    And engagement saw a major lift - boasting climbs in engagement from pre-launch to 23% in month one, and 32% in month two - proof that a clear blueprint and refined copy carve out real results.

    Convert

    Crafting Clicks into Clients

    Conversions Left on the Workbench

    TopBuild's old site lacked a clear conversion pathway or call to action - so leads were literally slipping through the cracks. Even worse, their analytics weren't tracking form submissions, leaving them flying blind on performance.

    Building a Bullet-Proof Funnel

    Well where did we start? Simple - a strong primary Call to Action. Using our Website Design and Copy Writing services, we sculpted a bold "Get Your Free Quote" button - short, punchy and crystal-clear. Then we splashed it in a standout colour so visitors couldn't miss it.

    What about the conversions themselves? - Well 2 actions take place when someone fills out TopBuild's enquiry form. Through our custom integration with their Marketing CRM of choice, all leads are immediately added to their CRM - No manual hammering required, just instant lead capture ready for follow-up.

    Secondly, thanks to our expertise in Enhanced Conversion Tracking, every lead action is funnelled back in to their Ad Campaigns, so Google knows exactly the type of user that is likely to convert - Improving their ROI.

    We went from zero tracked conversions to fully tracked key events in the first month, and a massive 156% boost on that in month two! Well, let's face it, beating 0 is still a win! 🎉

    Putting It All Together

    No single tweak drove TopBuild's success - it was the combined craftmanship of our SEO, design, and tracking services that transformed their online presence. We Attracted qualified visitors with targeted long-tail keywords and a rebuilt Google Ads engine, Engaged them through a clear site structure and sharp copy, and ultimately Converted 156% more leads post-launch.

    This shows how WebWorks doesn't just build websites - we build sustainable growth that Attracts, Engages and Converts. Every time.

    Think Your Site Could Use the Same Makeover?

    Book a no-pressure Discovery Call and let's brainstorm your own 3-step plan!
    Book a Discovery Call